The mission is truly you.

A world-class, entrepreneurial writer/marketer creating meaning for brands — from savvy startups to innovative challengers to iconic market leaders — I help CEOs, CMOs, founders, marketers, and marketing teams drive business results with exceptional storytelling in all its facets.

Previously, I launched and ran two boutique agencies — The Blockchain Agency and LMNO STUDIOS — where I specialized in planning, creating, and nurturing strong brands for leading blockchain startups Bankorus, Status.im, and Nuggets as well as big brands such as Adobe, Samsung, and Uber.

A creative lead at Google for more than half a decade — on Google Ads and YouTube Advertising as well as many other projects — I am a versatile, veteran marketer-writer-strategist who penned the tagline for Howard Stern’s Private Parts in 1995 and led the repositioning of Uber for Business in 2017.

Currently, I lead content strategy for Coherent, while consulting with a range of enterprises and startups in ad tech, data tech, blockchain, and other technology segments.

I live in San Francisco with my lovely wife and daughter, two cats, and a bernedoodle.

I studied English at UCLA and earned an MFA in Creative Writing from San Jose State.

I can’t wait to hear from you.